MAAB stands for Meet Alex And Betty, a name created after the names of two founders of the company to reflect the joy and philosophy of meeting and connecting with people in life and in business.


MAAB is passionate about promoting innovative healthcare products across national borders. Bringing our scientists’ genuine innovations to people in need, be it healthcare providers or patients is our mission, but also a passion.


"Be a good merchant", is a value written in the old-time Viking laws and suits is MAAB’s business motto quite well. It summarizes our values like respect for the market, building a sustainable business and thriving together through local partnership.

We are actively seeking trading partners, distributors or dealers for all MAAB portfolios including MAAB Probiotics.


Would you like to know more and how to work with us?