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Ageing brings new and different nutritional challenges. So, the Prime Fifty products have been specifically designed to deliver the nutritional and wellbeing needs of the over 50s. Prevailing Nutrition Deficiencies Among Older Adults What Prime Fifty has done is to firstly study a range of scie...Why take turmeric? Turmeric has been a popular spice and traditional remedy for thousands of years. Now multiple studies confirming the health and fitness benefits of its active ingredient, curcumin, are making it one of the UK’s best-loved supplements. The history Turmeric (curcuma longa) is a ...When you reach middle age, you go through a variety of changes. Your body doesn’t behave as it used to, hormones start to become more out of control, and we can become deficient in several important nutrients. Common ailments such as obesity, cardiovascular disease and diabetes become more frequ...